精品行銷-名人光環罩頂 秋冬精品廣告吸睛 – 中時電子報
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精品行銷-名人光環罩頂 秋冬精品廣告吸睛
2015年06月30日 04:10
中國時報 林思吟/台北報導
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凱蒂佩芮為Moschino全裸入鏡,僅裹著一件長大衣,性感惹火。
COACH新廣告有請女神卡卡愛犬出馬,可愛萌樣成功掀起話題。
盛夏豔陽高照,各大精品的秋冬廣告悄悄地攻占大街小巷。Moschino邀來創意總監Jeremy Scott的超級好友、美國天后凱蒂佩芮助陣,她義氣相挺,大方為品牌寬衣解帶,不僅露半球,還加碼放秀蜜桃臀,話題十足。凱蒂佩芮與Jeremy Scott的好交情眾所皆知,當初他接手Moschino創意總監,凱蒂曾遠赴米蘭為他的首場處女作加油打氣,之後Jeremy Scott也為凱蒂打造各式專屬禮服,助她登上超級盃表演舞台、Met Gala紅毯等盛宴。這次以代言人之姿為Moschino拍廣告,凱蒂佩芮展現多變風情,華麗、性感、街頭、運動等不同風格,全難不倒她。
精品行銷-名人光環罩頂 秋冬精品廣告吸睛 - 中時電子報
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精品行銷-名人光環罩頂 秋冬精品廣告吸睛
2015年06月30日 04:10
中國時報 林思吟/台北報導
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凱蒂佩芮為Moschino全裸入鏡,僅裹著一件長大衣,性感惹火。
COACH新廣告有請女神卡卡愛犬出馬,可愛萌樣成功掀起話題。
盛夏豔陽高照,各大精品的秋冬廣告悄悄地攻占大街小巷。Moschino邀來創意總監Jeremy Scott的超級好友、美國天后凱蒂佩芮助陣,她義氣相挺,大方為品牌寬衣解帶,不僅露半球,還加碼放秀蜜桃臀,話題十足。凱蒂佩芮與Jeremy Scott的好交情眾所皆知,當初他接手Moschino創意總監,凱蒂曾遠赴米蘭為他的首場處女作加油打氣,之後Jeremy Scott也為凱蒂打造各式專屬禮服,助她登上超級盃表演舞台、Met Gala紅毯等盛宴。這次以代言人之姿為Moschino拍廣告,凱蒂佩芮展現多變風情,華麗、性感、街頭、運動等不同風格,全難不倒她。
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COACH最新廣告也有天后光環加持,女神卡卡Lady Gaga養的法國鬥牛犬Miss Asia Kinney成為COACH PUPS廣告的第一位明星,卡卡表示「非常以Miss Asia為榮!她在鏡頭前表現怡然自在,我最好的朋友成為大家注目的焦點,真的很開心。」在名攝影師Steven Meisel掌鏡下,Miss Asia掛上珍珠項鍊,伴隨新款手袋入鏡,優雅賣萌,畫面吸睛又有噱頭。(中國時報),